Privacy Policy

Last updated: 30 June 2026

This Privacy Policy explains how Maria Maia, Unipessoal Lda ("we", "us", or "our") collects, uses, and protects your personal information when you visit our website at amorettaparfum.com and join the Amoretta waitlist.

1. Who we are

Amoretta is a trademark registered with the Portuguese Institute of Industrial Property (INPI), operated by Maria Maia, Unipessoal Lda, VAT number 516247298.

2. Information we collect

When you join our waitlist, we collect:

  • Your email address
  • Technical data such as browser type, device information, and approximate location derived from your IP address
  • Subscription metadata, including the date and time you signed up

We do not intentionally collect sensitive personal data through the waitlist form.

3. How we use your information

We use your information to:

  • Add you to our waitlist and manage your subscription
  • Send you updates about Amoretta, including product launches, news, and offers
  • Improve our website and understand how visitors use it
  • Comply with legal obligations

4. Legal basis for processing

If you are located in the European Economic Area or the United Kingdom, we process your personal data on the basis of your consent when you subscribe to our waitlist. You may withdraw your consent at any time by unsubscribing from our emails.

5. Third-party services

We use Klaviyo to manage our email list and send communications. Klaviyo processes your data on our behalf in accordance with their privacy practices. We may also use hosting and analytics providers to operate and improve our website.

6. Data retention

We keep your information for as long as you remain subscribed to our waitlist or marketing communications, and for a reasonable period afterwards unless a longer retention period is required by law.

7. Your rights

Depending on where you live, you may have the right to:

  • Access the personal data we hold about you
  • Request correction or deletion of your data
  • Object to or restrict certain processing
  • Withdraw consent where processing is based on consent
  • Lodge a complaint with your local data protection authority

To exercise these rights, you may contact Maria Maia, Unipessoal Lda, VAT number 516247298.

8. Cookies

Our website may use essential cookies and similar technologies necessary for the site to function. If we introduce analytics or marketing cookies in the future, we will update this policy and, where required, ask for your consent.

9. International transfers

Your information may be processed in countries outside your own. Where required, we take steps to ensure appropriate safeguards are in place.

10. Children

Our services are not directed at children under 16, and we do not knowingly collect personal data from them.

11. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will reflect any changes.